The world is doomed! It’s only a matter of time. “Blood and fire and pillars of smoke. The sun shall be turned into darkness, and the moon into blood.” (The Bible, 835 B.C ) Who will save us? God? Obama? Mr. Norris? No. The World Wide Fund For Nature (WWF) of coarse. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. They do this by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption. How can this one non for profit organization save the entire earth I hear you ask? They will accomplish this via the use of social technologies. Yep that’s right, social technologies are so great that they will indirectly save the world one day. WWF mainly uses these social technologies for marketing communication/interaction with the public to gain awareness for their causes.
Social Media and WWF
Social technologies such as Facebook, Twitter, YouTube and blogs have played a large role in the WWF’s marketing strategy. “I see our web site as our home base, the blog as our podium and Twitter, YouTube, Flickr and LinkedIn as our mega phone,” said Clair Carlton (the Social Media Manager for the WWF’s Climate Policy Campaign). These tools have provided WWF with the opportunity to engage their supporters and reach new audiences in a way that wouldn’t be possible without social technology. Specifically, WWF receives more engagement in their campaigns by posting status updates and images from the field, link back to the WWF website, speak directly with their supporters and share environmental conservation information much more effectively.
An example of this is that a Facebook poll discovered that a high percentage of supporters’ favorite marine animal was the dolphin. WWF was able to responded directly to those people by directing them to the then recently developed report on the endangered Mekong dolphins.
“By educating people about how we can preserve our environment, we can grow support for our organization and the cause,” said Sarah Desilets , who manages social networking outreach for the WWF in the US. “We need members and support to be able to achieve our mission, and social media allows us to appeal to a new, broad audience.”
Building a community
WWF has a campaign called ‘The panda made me do it’ which gives regular people such as you and I the chance to help out with a number of wildlife issues. Simply visit the website below, choose a cause you are most passionate about and you can either donate to that cause or share the article one which social networking site you prefer. You can even adopt a turtle! *live turtle not included. There is also a Facebook page where supporters can share what the panda made them do such as ‘choose sustainable seafood’ or ‘stop using my car as much’. Supporters can also interact with each other and spread awareness by sharing these stories. This provides supporters with a way to actively engage with and become a part of the WWF community.
#PandaMadeMe do it, what will you do? http://wwf.org.au/what_you_can_do/do_it
The panda made me write a blog post about saving the world through the medium of social technologies and WWF. What has the panda made you do?